Portfolio

Lakeside Landscape Co.

Landscaping · Newberry, FL

Undeniable Results & Growth

Lakeside Landscape Co. designs and maintains residential and HOA landscapes. We shifted their marketing from one-off jobs to recurring maintenance agreements.

Recurring Maintenance Contracts

New HOA Accounts

Lower Customer Churn

Partner Testimonial

“Recurring revenue changed our business. Blue Collar built the plan and the campaigns to get us there.”

Hannah Pruitt · Owner, Lakeside Landscape Co.

Logo Design

A bold, simplified mark built to read from across a parking lot and stitch cleanly on a work shirt. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Branding

A complete identity system: color, typography, voice and fleet standards, rolled out across every touchpoint. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Website Design

A fast, mobile-first website with service-area pages, instant quote forms and click-to-call on every screen. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Website Performance

Sub-two-second load times, clean technical SEO and conversion tracking on every call and form. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Media Production

On-site crew shoots, owner interviews and short-form job-site content for web, ads and recruiting. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Search Engine Optimization

Service and city pages, link building and map pack optimization across the full service area. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Social Media Management

Weekly posts featuring real crews and real projects, managed and scheduled by our team. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Google Ads

High-intent search campaigns tracked to booked jobs, with budgets shifted weekly toward what works. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Meta Ads

Neighborhood-targeted video and offer campaigns that build awareness and feed search demand. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Email Marketing

Maintenance reminders, seasonal offers and review requests sent automatically to past customers. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Call Tracking

Every channel on its own tracked number with recordings, scoring and booking-rate reporting. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Listing Management

Accurate name, address, phone and hours on Google, Apple Maps, Yelp, Angi and 70+ directories. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Graphic Design

Yard signs, door hangers, trade-show displays and ad creative, all on brand. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.

Aerial Photography & Videography

FAA-licensed drone footage that shows the scale and quality of finished projects. For Lakeside Landscape Co., this work was planned around their goals in Newberry, FL and measured against calls and booked jobs from day one.