Portfolio

Alachua Paving Co.

Asphalt & Paving · High Springs, FL

Undeniable Results & Growth

Alachua Paving Co. handles commercial lots, subdivisions and residential driveways. A rebrand and LinkedIn program helped them win their first municipal and property-management contracts.

New Commercial Contracts

Increase in Bid Requests

Lower Cost per Lead

Partner Testimonial

“Our trucks finally look like the quality of the work we do. The commercial work followed.”

Wes Tillman · President, Alachua Paving Co.

Logo Design

A bold, simplified mark built to read from across a parking lot and stitch cleanly on a work shirt. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Branding

A complete identity system: color, typography, voice and fleet standards, rolled out across every touchpoint. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Website Design

A fast, mobile-first website with service-area pages, instant quote forms and click-to-call on every screen. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Website Performance

Sub-two-second load times, clean technical SEO and conversion tracking on every call and form. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Media Production

On-site crew shoots, owner interviews and short-form job-site content for web, ads and recruiting. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Search Engine Optimization

Service and city pages, link building and map pack optimization across the full service area. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Social Media Management

Weekly posts featuring real crews and real projects, managed and scheduled by our team. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Google Ads

High-intent search campaigns tracked to booked jobs, with budgets shifted weekly toward what works. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Meta Ads

Neighborhood-targeted video and offer campaigns that build awareness and feed search demand. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Email Marketing

Maintenance reminders, seasonal offers and review requests sent automatically to past customers. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Call Tracking

Every channel on its own tracked number with recordings, scoring and booking-rate reporting. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Listing Management

Accurate name, address, phone and hours on Google, Apple Maps, Yelp, Angi and 70+ directories. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Graphic Design

Yard signs, door hangers, trade-show displays and ad creative, all on brand. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.

Aerial Photography & Videography

FAA-licensed drone footage that shows the scale and quality of finished projects. For Alachua Paving Co., this work was planned around their goals in High Springs, FL and measured against calls and booked jobs from day one.