Portfolio

Hogtown Electric

Electrical Contractor · Gainesville, FL

Undeniable Results & Growth

Hogtown Electric is a fast-growing residential and light-commercial electrical contractor. They needed a brand that could recruit electricians as well as it attracted customers.

Electricians Hired via Recruiting Ads

Brand Recall in Local Survey

Revenue in 24 Months

Partner Testimonial

“The rebrand made us look like the company we wanted to become. Then the marketing made us that company.”

Keisha Morgan · CEO, Hogtown Electric

Logo Design

A bold, simplified mark built to read from across a parking lot and stitch cleanly on a work shirt. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Branding

A complete identity system: color, typography, voice and fleet standards, rolled out across every touchpoint. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Website Design

A fast, mobile-first website with service-area pages, instant quote forms and click-to-call on every screen. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Website Performance

Sub-two-second load times, clean technical SEO and conversion tracking on every call and form. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Media Production

On-site crew shoots, owner interviews and short-form job-site content for web, ads and recruiting. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Search Engine Optimization

Service and city pages, link building and map pack optimization across the full service area. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Social Media Management

Weekly posts featuring real crews and real projects, managed and scheduled by our team. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Google Ads

High-intent search campaigns tracked to booked jobs, with budgets shifted weekly toward what works. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Meta Ads

Neighborhood-targeted video and offer campaigns that build awareness and feed search demand. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Email Marketing

Maintenance reminders, seasonal offers and review requests sent automatically to past customers. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Call Tracking

Every channel on its own tracked number with recordings, scoring and booking-rate reporting. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Listing Management

Accurate name, address, phone and hours on Google, Apple Maps, Yelp, Angi and 70+ directories. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Graphic Design

Yard signs, door hangers, trade-show displays and ad creative, all on brand. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.

Aerial Photography & Videography

FAA-licensed drone footage that shows the scale and quality of finished projects. For Hogtown Electric, this work was planned around their goals in Gainesville, FL and measured against calls and booked jobs from day one.