Portfolio

Big Haul Roll-Off

Dumpster Rental · Alachua, FL

Undeniable Results & Growth

Family-owned Big Haul Roll-Off has served North Central Florida for 18 years, delivering dumpsters to homeowners, contractors, property managers and municipal crews. When they came to us they were running on referrals and a website that had not been touched since 2014.

Fleet Size Since Partnering

Increase in Web Leads

Ranked Roll-Off in Gainesville

Partner Testimonial

“We went from hoping the phone rang to adding trucks just to keep up. Blue Collar runs our marketing like they own the company.”

Dale Whitfield · Owner, Big Haul Roll-Off

Logo Design

A bold, simplified mark built to read from across a parking lot and stitch cleanly on a work shirt. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Branding

A complete identity system: color, typography, voice and fleet standards, rolled out across every touchpoint. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Website Design

A fast, mobile-first website with service-area pages, instant quote forms and click-to-call on every screen. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Website Performance

Sub-two-second load times, clean technical SEO and conversion tracking on every call and form. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Media Production

On-site crew shoots, owner interviews and short-form job-site content for web, ads and recruiting. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Search Engine Optimization

Service and city pages, link building and map pack optimization across the full service area. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Social Media Management

Weekly posts featuring real crews and real projects, managed and scheduled by our team. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Google Ads

High-intent search campaigns tracked to booked jobs, with budgets shifted weekly toward what works. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Meta Ads

Neighborhood-targeted video and offer campaigns that build awareness and feed search demand. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Email Marketing

Maintenance reminders, seasonal offers and review requests sent automatically to past customers. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Call Tracking

Every channel on its own tracked number with recordings, scoring and booking-rate reporting. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Listing Management

Accurate name, address, phone and hours on Google, Apple Maps, Yelp, Angi and 70+ directories. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Graphic Design

Yard signs, door hangers, trade-show displays and ad creative, all on brand. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.

Aerial Photography & Videography

FAA-licensed drone footage that shows the scale and quality of finished projects. For Big Haul Roll-Off, this work was planned around their goals in Alachua, FL and measured against calls and booked jobs from day one.