Hiring one marketing coordinator gets you one skill set. A partner gets you a full team for a similar budget.
The cost of one hire
Salary, benefits, software and training add up quickly for a single generalist. In our work with roofers, plumbers, electricians and other trade partners, this is consistently one of the biggest levers for growth. Owners who get it right spend less time chasing leads and more time running the business. Start by looking at the last ninety days of calls and jobs, then ask which of those came from marketing you can actually measure.
The depth of a team
Strategists, designers, videographers, developers and ad specialists all working on your account. In our work with roofers, plumbers, electricians and other trade partners, this is consistently one of the biggest levers for growth. Owners who get it right spend less time chasing leads and more time running the business. Start by looking at the last ninety days of calls and jobs, then ask which of those came from marketing you can actually measure.
Flexibility as you grow
Scale investment up for busy season and back down when you need to. In our work with roofers, plumbers, electricians and other trade partners, this is consistently one of the biggest levers for growth. Owners who get it right spend less time chasing leads and more time running the business. Start by looking at the last ninety days of calls and jobs, then ask which of those came from marketing you can actually measure.
The bottom line
Marketing for the trades works when it is tied to the way your company actually earns revenue. If you want a second set of eyes on your plan, our team is always happy to talk shop.
