Local Service Ads sit at the very top of Google and you only pay for leads. Here is how to get set up and how to keep lead quality high.
Getting Google Guaranteed
Background checks, license and insurance verification come first. In our work with roofers, plumbers, electricians and other trade partners, this is consistently one of the biggest levers for growth. Owners who get it right spend less time chasing leads and more time running the business. Start by looking at the last ninety days of calls and jobs, then ask which of those came from marketing you can actually measure.
Reviews drive ranking
LSA placement leans heavily on review count and rating. In our work with roofers, plumbers, electricians and other trade partners, this is consistently one of the biggest levers for growth. Owners who get it right spend less time chasing leads and more time running the business. Start by looking at the last ninety days of calls and jobs, then ask which of those came from marketing you can actually measure.
Dispute bad leads
Wrong service or wrong area leads can and should be disputed. In our work with roofers, plumbers, electricians and other trade partners, this is consistently one of the biggest levers for growth. Owners who get it right spend less time chasing leads and more time running the business. Start by looking at the last ninety days of calls and jobs, then ask which of those came from marketing you can actually measure.
The bottom line
Marketing for the trades works when it is tied to the way your company actually earns revenue. If you want a second set of eyes on your plan, our team is always happy to talk shop.
